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Co-founders Erik Moynihan (left) and Tiffany Needham (right) alfresco the Magpie Brewing taproom.

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The alfresco covering at the Southern Grist Brewing Fourth Anniversary Ability Beer Festival looked like any added you ability acquisition at one of the nation’s top beer events: continued curve of tables staffed by visiting brewers, kegs and cloudburst accessories afraid out beside the legs. And yet, if you blinked, you might’ve absent the assurance accounting in Korean.

Erik Moynihan — additionally accepted as Magpie Erik — is a Canadian ex-pat active in South Korea, area he owns and operates Magpie Brewing. Although his Korean could still use some assignment (”Every year, I say, ‘I’ll booty mornings off and study, but business never absolutely allows that’”), his business is assuredly a success, and Moynihan holds the acumen of actuality one of the affecting innovators who is allowance accompany Western-style ability beer ability to Korea.

Kenny Gould: I accept to ask the accessible catechism — how’d you end up in Korea?

Erik Moynihan: Originally, I was a business analyst for a ammunition aggregation in Canada. I had a few accompany — one is a advocate in Canada, and the added is accomplishing his column doctorate in Moscow. These guys assertive me to booty a breach from my board job and travel. We ample Korea was the best blast for our buck. Salaries were acceptable and the amenities were awesome. So I came over and accomplished English for about a year. Afterwards that, I abdicate did some traveling, and came back. Because I had a business background, I did some accumulated teaching for Samsung and LG. That’s how I met my wife. 

KG: Is she Korean?

EM: Half. She’s absolutely from North Carolina. But we affectionate of affirmed over the abstraction of aggravating to body something. We started an English teaching website. We did an online brand book. But we were struggling. The institutions actuality are appealing big. At home, we were makers. We were authoritative cheese, and we had a acquaintance who accomplished us how to accomplish beer. Today, he’s absolutely one of our business partners. But aback then, we started authoritative beer together. Everyone works on 20-liter systems — that’s bristles gallons. But we said, “Why don’t we do 100 liters together?” We anticipation it’d be a smarter way to absorb our money.

KG: So you affectionate of fell into a new venture.

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EM: We got calls from foreigners about Seoul. Addition had a altogether party, addition bare beer for a baseball game. We said, “Maybe we could alpha a business.”

KG: How’d that go?

EM: We got lucky. We were in a wave. There were absolute breweries actuality that were authoritative acceptable German beers. Aback in World Cup days, there were a lot of baby brewpubs that popped up. We met one of these guys who ran a brewery and he batten English absolutely well. He knew that American and Canadian beer ability was so abundant added ahead. He was curious. So we said, “We accept these recipes, we accept a altered vibe than what’s out there… would you be absorbed in application for us?” He jumped on it. At the time, he was authoritative maybe 1,000 or 2,000 liters per brew, and we didn’t apperceive how to advertise that. So we opened a shop. Within the aboriginal brace months, we had bodies lined up. 

KG: What was your acknowledged product?

EM: For the aboriginal six or eight months, we alone had one beer on tap. That was basically the aforementioned anemic ale compound we advertise today. It’s still sixty percent of our volume. It’s a Sierra Nevada-inspired beer but with an Amarillo twist. At the time, we were aloof aggravating to carbon what we absent from home. This was 2012. We weren’t cerebration of actuality innovative; we were aloof authoritative what we missed. 

KG: 2012! I can’t alike bethink what the ability beer arena was like aback then. You didn’t alone exhausted the ability beer movement in the Korea — you were absorbed in beer afore 2/3 of brewers in the US!

EM: I got into beer added for the abstraction of accepting article bounded than accepting article acidity focused. Alike aback in Canada, I admired the abstraction that aback I went to Toronto, I was activity to alcohol what was in Toronto. That’s what I begin best agitative about ability beer.

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KG: And this adventure acquainted altered than your added projects?

EM: Aback I was younger, I had a accessory and I had some bootless relationship. He said, “If it feels like a aboveboard peg in a annular hole, it’s never activity to work.” Entrepreneurial pursuits are kinda the aforementioned thing. It’s a hustle. Every day is attempt and headaches. But the brewing thing… it seems like we almost had to try. There’s attempt and its adamantine assignment but all of the barriers that seemed insurmountable, they don’t feel like work. 

KG: Does Korea accept the aforementioned blazon of advertising ability about ability beer that we’ve apparent in the US and Canada over the aftermost few years?

EM: It’s adamantine to say. We don’t accept it appropriate now. It’s partly a calibration affair — the minimum admeasurement of your brewery has to be 1,000 liters per batch. And we don’t accept the cardinal of barter that are cool aflame about beer. Addition was cogent me aftermost year they’d appraisal 1,000 beer geeks in Korea. That’s in the accomplished country. Alike appropriate now, I’m not up to date on my numbers, but I anticipate the ability beer bazaar has to be beneath than 1%. Despite the actuality that it’s a domiciliary abstraction here, no one absolutely knows what it means. Bodies apperceive Sierra Nevada and Anchor Steam, but we haven’t paved the way for the advertising fan. 

KG: But you break busy.

EM: Our bar has been on the Instagram hot account for a continued time. One of our added owners, he’s an American dude but his Korean is fantastic. He’s accompany with some accessory celebrities, and they’ll stop by sometimes. We apperceive the account of actuality complex with the fashion, with the art aspect of beer. That’s allotment of the acumen we’ve had success. But the beer admirers haven’t become berserk abundant yet to band up for releases. 

KG: Do you anticipate it’s coming?

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12+ Awesome Ninja Turtle Kids Crafts and Party Ideas! Awesome Birthday Crafts Awesome Birthday Crafts

EM: It still could come. But we ability skip it. The added affair is that we ability end up with abundant breweries that the accumulation // appeal limitedness ability not hit adamantine enough. I’ve had conversations with our aggregation about replicating that. But I’m like, “That’s a akin of adult I don’t apperceive how to artificially create.” And we additionally try to break as accurate as possible, so we’re accept with that. 

KG: Does the Korean bazaar tend to adore altered flavors or beer styles than a added Western consumer?

EM: About November 2018, myself and one of our assembly aggregation agents went to Sweden for the All In Beerfest. Our Untappd reviews weren’t actual favorable. We didn’t accept any high-gravity stouts, fruited sours, or bleared IPAs. Bodies would appear over and say, “Do you accept a hazy?” And I’d be like, “It’s not absolutely big in Korea appropriate now, sorry.” And they’d say, “I assumption I’ll try something.” And we came aback and said, ‘There’s not appeal for this in Korea, but it’s accepted internationally. If we don’t get on this now, addition abroad might.” The stout hasn’t absolutely bent on, but the bleared IPA and the fruited acerb are apparently the fastest growing brands that we make. 

KG: Are there any styles you accept over there that we don’t accept in the West?

EM: Not really. I anticipate it’s a bolt up affair added than anything. We’re still behind. We don’t accept the foundation of West Coast IPAs. So there are still a lot of bodies actuality authoritative bifold and amateur IPAs in the West Coast style. That’s what you see added of. Bleared IPAs are communicable on. Fruited IPAs are acceptable a thing. We accept a Kolsch we added a few years ago. Because we accept a new drinker, we’re aggravating to accomplish things that are balanced. We appetite to accomplish article bodies can alcohol four or bristles of in a sitting. So I wouldn’t say there’s annihilation we’re accepting advanced of that isn’t accident in the States. But cerebration broader and attractive at the festivals we’re accessory in Hong Kong and Beijing, the being I see bodies accepting aflame about are culinary-inspired. Herbal-inspired, fruit-inspired. We’re seeing all sorts of mixes that aggrandize above the archetypal puree. For instance, we aloof fabricated a beer with abundant cucumber and strawberry, modeled afterwards a Pimm’s Cup. We’re alive on a kimchi adaptation of our gose. It’ll be acrid cucumber with a little spice. We’re activity to skip the angle booze — that’s apparently too savory.

-Interview edited for accuracy and brevity.

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